About United Country Real Estate


United Country Real Estate is the nation’s largest and only organization of real estate professionals and auctioneers with more than 4,000 agents and approximately 500 offices in the small towns and cities of rural America.

For more than 90 years, we’ve helped America rediscover a dream that’s as old as America itself; love of the land, and the dream of owning property. If you’re searching for country homes, farms and ranches, recreational property or commercial real estate — if it’s country, we’re your best source for rural real estate.

United® specializes in marketing realistically priced real estate in rural America which includes acreage, small town and country homes, recreational cabins, retirement property, waterfront properties, farms for sale, ranches, vineyards, historic properties, nature havens, hunting & fishing retreats, luxurious estates, mansions, development properties, vacation property, building sites, river and island properties.

In addition, United® specializes in waterfalls, caves, business and income opportunities, mobile home parks, apartment buildings, bed & breakfast inns, motels, hotels, all kinds of town and country stores, shops and service businesses, restaurants, bars, taverns, resorts, marinas, campgrounds, RV parks, golf courses, bowling centers, mini-storage rentals, flea markets, nurseries and more commercial properties! Each of our independently owned offices offer the finest selection in rural real estate, so be sure to visit their real estate websites which offer the finest selection of real estate and land for sale along with area information and resource links.


United Country Real Estate is committed to providing the most effective, unique and comprehensive marketing program for individuals interested in selling or owning lifestyle real estate. Through a network of highly qualified real estate and auction professionals, we offer an unequaled marketing system and inventory of properties nationally. All of our energies are devoted to the single objective of providing unparalleled services to our clients and providing Broader Exposure for Listings.


“Our Management team knows the needs of brokers in rural markets differ from the metropolitan markets. We address those needs by providing powerful marketing programs along with technology-based services that are unique to the industry.”

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Dan Duffy

Chief Executive Officer

Mr. Duffy joined United Real Estate Group (United) as part of a successful effort in February 2006 to secure growth capital to support the growth and repositioning of the United system. He serves as the Company’s Chief Executive Officer. In his role as CEO, Mr. Duffy is principally responsible for the establishment and execution of a long-term strategy for United, designed to deliver a competitive advantage to affiliated agents as they operate in their local markets and serve their clients. Prior to joining United, Mr. Duffy spent nearly 20 years focused on serving clients in a number of senior executive positions. Most recently Mr. Duffy served as the President and Chief Executive Officer of Microsoft’s two time “Global Partner of the Year” and largest global Microsoft Business Solutions partner with over 20 offices serving 12,000 clients across the United States and the U.K. Prior to his tenure in the technology services market space, Mr. Duffy served as the Chief Development and Financial Officer of an online business-to-business exchange serving the auction and brokerage market for industrial equipment and was a founding member of the Chicago practice of The Center for Strategic Transactions, a division of Ernst & Young L.L.P., providing strategic and corporate finance advisory services to Fortune 100 companies as well as high growth technology, product and services organizations across multiple industries. Mr. Duffy earned a B.A. from Indiana University’s Kelley School of Business and a M.B.A. from Northwestern’s Kellogg School of Business with a triple concentrati

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Mike Duffy


Mike Duffy is focused on bringing new, added value services, sales and marketing programs to United Country franchisees. With a 20-year background in marketing and sales, helping to build such national brands as Coca-Cola, Winston Cup NASCAR, RJ Reynolds, Minute Maid, Community Coffee, and numerous other well-known brands, Mike is bringing this experience to build recognition and understanding of the United Country Real Estate brand with real estate buyers and sellers.
Most recently, Mike served as Vice President of Community Coffee and prior to that as a Vice President of Marketing for Coca-Cola. In addition to branding initiatives, Mike has expertise in sales, building strategic partnerships and launching new programs.
Building on a track record of innovative marketing and sales techniques, Mike has extensive experience positioning numerous brands with unique services and tools to drive differentiation and competitive advantage. Ultimately, helping United Country franchisees gain more listings, find more buyers and earn higher commissions is the objective of Mike’s efforts.Mike received his MBA in Marketing and Finance from Indiana University, his undergraduate degree in Marketing from LSU and has attended numerous management and marketing post graduate programs. Mike has taught Brand Positioning, Brand Marketing and Advertising classes as a visiting speaker at LSU.

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Shawn Terrel

CAI, AARE, President UC Auction Services

As the head of United Country Auction Services, Shawn Terrel brings a wealth of auction experience and insight to our executive management team. Shawn has more than 25 years of auction management and professional bid calling experience in the industry. He is a former Board of Director for the National Auctioneers Association and a past Chairman and President of the Oklahoma State Auctioneers Association. Shawn has been crowned a Champion Auctioneer in multiple states during his career, and is recognized as one of the industry’s authorities on conducting auctions which incorporate internet auction and accessibility technologies (ie. online auctions and live internet simulcasts). Over the years he has conducted thousands of auctions with highlights exceeding $72 million dollars in a single sales event.
Shawn is a graduate of the Certified Auctioneers Institute (CAI) at Indiana University and holds the Accredited Auctioneer Real Estate (AARE) designation. He is a graduate of the Missouri Auction School and the Texas Auction Academy, where he is a certified instructor. He holds a real estate brokers license and an auctioneers license in multiple states across the U.S. Shawn Terrel is also the Co-owner and Chief Operations Officer of Mineral Marketing, LLC which is a nationwide oil & gas mineral and asset marketing firm.

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David Dickey

Chief Technology Officer

Most recently, Dickey was Sr. Vice President Professional Services for ePartners. ePartners, the Microsoft 2005 Partner of the Year, specialized in delivering, integrating and customizing solutions tailored specifically for each client’s business needs. The group has a concentration in Microsoft .Net programming, Portal development services, systems integration, and a focus on ePartners’ core ERP and CRM product offerings.Prior to joining ePartners, Dickey was Director of Worldwide Professional Services at Pervasive Software where he led the services group in both North America and Europe. The group focused on solving complex database problems and had a specific practice in replication and disaster recovery solutions. Dickey has spent a number of years in the enterprise software space where he developed mission critical software for a wide range of businesses working with clients such as Saks Fifth Avenue, Office Depot, & Burlington Northern.Dickey received his BBA in Management Information Systems from Texas Tech University, continuing education from Kellogg School of Management, and is a graduate

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Jason Cole

Chief Financial Officer

Jason Cole brings over 12 years of financial experience to United Country. After joining United Country over a year ago as Controller, he was promoted to Chief Financial Officer.
Prior to United Country, Jason spent seven years with Walmart Stores Inc, in various financial roles, last serving as Senior Accounting Manager for the Corporate Traffic Department managing the payables and receivables for the company.
After Walmart, he spent several years with Kansas City Southern Railroad, last serving as Accounting Manager helping prepare the monthly, quarterly and yearly SEC reporting for the company, as well as managing the inventory for the railroad. Jason’s last position was Controller doing international financial reporting for ThyssenKrupp Access, a global German company.

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Ashley Breitenbach

Senior Director of Marketing

Ashley is an innovative marketer with extensive marketing, brand management and advertising expertise. She has extensive knowledge of digital marketing, SEO, SEM, social media marketing, print and online advertising, event marketing, public relations, marketing collateral development, project management, brand development, and more.
By working with the team at United Country for the last 7+ years, she has successfully developed and launched innovated marketing programs with an emphasis on strategy and achieving results. She has a passion for lifestyle real estate and highly values the rare and unique family culture United Country offers.
Ashley is a graduate of Louisiana State University where she received her Bachelor of Science in Marketing. As the Director of Marketing, she strives to bring innovation and growth to United Country’s marketing initiatives.

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Richard Thompson

National Vice President of Sales

Richard Thompson began his career as a United Country sales associate in 1975. He later owned and operated an award winning franchise for another national franchise company before joining the United Country management team in 1988.
Initially joining the management team as a Regional Vice President for the Texas, Oklahoma region Mr. Thompson was promoted to Division Vice President in 1995. In 2003 he was promoted to executive vice president and was promoted to his current position in 2010.
As National Executive Vice President of Sales Richard utilizes the broad range of experience he has acquired in his 38 years in the industry to develop and execute the company’s growth plan.

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Lisa Malick

Director of Program Services

Served in the capacity as a Team Lead for the Customer Care Department since April 2010. Her role included supporting five hundred franchise offices for United Country Real Estate. She provided customer support for real estate listings while maintaining a customer base as well as providing technical support. Lisa’s role expanded to Onboarding Manager, overseeing a phase process for new, existing or transferred franchise offices. Prior to April 2010 she was an Application Support Analyst for both IBM Global Services and AT&T with an emphasis in identifying system and operational needs for the business. Various training courses have been completed including; Financial Systems, Communications, and Management in addition to obtaining her Six Sigma certification. Lisa is a graduate from Baker University Magna Cum Laude, with a Bachelors of Business Administration and Information Systems Concentration.